![]() Multi-Buyer Summary: Multi-Buyer names appear on more than one acquisition list and typically perform better than individuals who appear on only one list.Helps you understand the lists that have high percentages of overlap as well as lists that don’t overlap much at all. Match Analysis Matrix: This report shows the interaction between lists by percentage of matches and quantity of matches.Examine individual list information if you see something out of the norm. Are the percentage of names kept as you expected? Look for unusually high (or low) hits against another list or suppression file. Merge/Purge Summary: Look for unusually high number of drops.Are any of these categories higher or lower than you anticipated? Drop categories can include: Deceased, NCOA, Prison Addresses, No ZIP+4/No ZIP, Unique ZIPs, Business Addresses (with or without individual name), Temporary Moves, Disaster Areas, Profanity/Buzzwords, and Vacant Lots. Review reject categories to make informed decisions about dropping names for future mailings. List Processing Report: Shows you what names were dropped prior to the merge.This reports provides hygiene stats of individual lists. List Hygiene Report: Usually all lists from the List of Lists will appear here, unless mailer specifies that certain files do not go through hygiene processing: lapsed donors, active donors, non-donor house files, outside prospect lists.Look for significant variance between ordered and received quantities. ![]() Includes all lists in the merge: house files, rental lists, exchange lists, and suppression files. List of Lists: Documents all files received, quantities declared, and file conversion input and output statistics.We’ve also put together this Acquisition Data Merge Purge Reports Checklist to help you dive deeper into your merge/purge process: This will help you make much better business decisions about your prospecting campaigns.Ĭheck out MMI’s “Demystifying Merge Purge Processing Reports” on demand training to get a thorough explanation of every merge purge report, plus valuable insights, testing ideas and red flags to watch out for from our expert trainer Marvin Dawson. Instead, understand the merge process, analyze the details and dynamics of your data, and discuss the findings with your internal team, your data provider and your list broker. Do you really know what’s going on in your merge/purge process?Īvoid looking only at your bottom line mailing quantity when you receive merge/purge reports from your data partner.
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